1. If you don't have anything nice to say, don't say anything at all
If you or your company is speaking to the media, don't spend your time lampooning the competition. That will only make you look petty and will do more harm than good.
2. Don't talk with your mouth full
Now, on the surface, it may seem hard to see what any of this has to do with PR. But each of these lessons is crucial in the world of public relations.
3. Respect your elders
If you or your company is speaking to the media, don't spend your time lampooning the competition. That will only make you look petty and will do more harm than good.
When addressing the media, don't just answer questions if you're not ready. When you're chewing food, even if someone just asked you a question, you'd wait until you were done chewing, swallow, and then respond. Do the same with the media.
5. Clean up after yourself
If you are a spokesperson for your company, do your best to be plesant and polite. The impressions others make of you, especially those in the media, will bleed into the overall impressions of your company and what it does. So don't just blow off interviews or be rude if the reporter is late to yours. Show everyone respect and they'll respect you back.
You should always be looking to make a good impression. If you are
speaking with the media in person, do your best to look your best. If you should find yourself dealing with a sticky situation don't just curl up in the fetal position and hope it goes away. You've got to address it and face it head on. Don't delay and give people the chance to speculate.
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